国开电大商务英语2单元自测2【答案】

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"题目：As it is known that the aim of every business is to make profit as possible.
: as many
; as much
; more"
"题目：—But why is it so much higher in this market?

—
: I don’t think I can follow the course.
; Sometimes things don’t go as expected.
; There are many rich people in this area."
"题目：—I wonder if you are able to offer market exclusivity for all of China?

—
:I’d love to go to the supermarket with you if I have the time.
; I’m not surprised to hear that about the huge market in China.
; Thank you for your interest in representing our product. "
"题目：—It seems that the sales volume has not reached our objective.

—
: Thank you very much about it.
; It doesn’t matter too much.
;It’s true. I’m sorry about that."
"题目：—Ok, what are your initial thoughts on our computers in China? Is there a market?

—
: There is a computer shop around the corner to the right.
; Our current agent agreements are broken up into regions.
; I am very optimistic about the market opportunities in China."
"题目：Sometimes it over half the total time spent on a research problem.
: takes up
; takes off
; takes on"
"题目：This is one of the main ways a business learns what customers want.
: which
; of
; that"
"题目：We are full of confidence the Chinese market.
: on
; in
; with"
"题目：—We are now looking for agents to cover southern China.

—Excellent.
: I’m very familiar with the market there.
; We are full of confidence in the Chinese market, too.
; Our target markets are large corporations and government agencies."
"题目：When data , it has to be analyzed to decide what it all means.
: had been collected
; has collected
; has been collected"

"二、翻译：从以下A、B、C三个选项中选出与英文最合适的中文翻译。

1. Having been a player in the computer industry in China for the last decade, our company has witnessed firsthand the industry’s phenomenal growth.{A; B; C}

A. 在上一个十年中，现已变成中国计算机职业的运发动，咱们公司亲眼目击了这个职业令人注目的生长。

B. 在曩昔的十年中，咱们公司作为参加者，亲目睹证了中国计算机职业令人注目的开展。

C. 在最终的十年中，作为中国计算机职业的一个球员，咱们的公司现已见证了职业的惊人增加。

2. But pricing is based on the needs of target customers and it differs from place to place and over time.{A; B; C}

A. 但定价是根据方针客户需求的，它不一样于地址，跟着时刻的推移。

B. 但定价是根据方针客户需求的，它跟着不一样的地址和时刻而推移。

C. 但定价是根据方针客户需求的，而且报价也因地域和时刻而有所不一样。

3. In order to succeed in business, the following two principles of marketing should be kept in mind.{A; B; C}

A. 为了在商业上获得成功，以下两条营销准则大概紧记在心。

B. 企业若想获得成功，有必要紧记以下准则。

C. 为了获得商业成功，两条市场准则应当被置于脑际中。

4. Attracting customers to a business makes the difference between succeeding and failing.{A; B; C}

A. 能否招引顾客，是成功仍是失利的差异。

B. 能否招引客户对企业发生爱好，决议了经营的胜败。

C. 能否招引顾客来经商，是成功与失利之间的差异。

5. If customers are satisfied, there is a chance that they will be retained for a long time and possibly permanently.{A; B; C}

A. 假如客户满足了，就能够变成咱们的较长时间的客户或持久客户。

B. 招引客户满足，就可以使其变成咱们的长时间客户或持久客户。

C. 假如满意了客户，就有时机长时间保存他们，变成持久客户。 "
"二、阅览了解：阅览下面的短文，依据文章内容进行判别，正确选“T”过错选“F”。

PRINCIPLES OF MARKETING

Marketing is the part of your business where money is made. In order to succeed in business, the following two principles of marketing should be kept in mind.

First, customers are the mainstay of any business. Attracting customers to a business makes the difference between succeeding and failing. Therefore, the business needs to direct all activities towards satisfying the customers’ needs. If customers are satisfied, there is a chance that they will be retained for a long time and possibly permanently. Undoubtedly they are likely to talk to other potential customers.

Another principle for a business is that profitable sales volume is more important than maximum sales volume. The profitable sales volume is the volume of sales that actually will earn a business the most profit. And the maximum sales volume simply refers to the biggest sum of retail sales. Since the aim of most businesses is to make as much profit as possible, businesses value profits more than the volume of sales. A large volume of sales may result in a low profit margin, therefore, it is important for marketers to focus on their profitable sales volume.

DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F).

1. In order to succeed in business, three principles of marketing should be kept in mind.{T; F}

2. If customers are satisfied, they will be likely to encourage more people to buy the products or services.{T; F}

3. The profitable sales volume is the volume of sales that will bring a business profit.{T; F}

4. The maximum sales volume refers to the biggest sum of retail sales.{T; F}

5. Profitable sales volume is as important as the maximum sales volume.{T; F}"
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